HOLLYWOOD, CA—Perplexing online stores, streaming services, Hollywood insiders and entertainment journalists alike, Sony Pictures Animation have announced a large and mysterious spike in DVD sales of the 2006 animated children's film “Open Season” since June 5th. “Over the last month beginning roughly June 5th 2025, we have seen a spike in DVD sales of Open Season via all vendors that offer the film. We have yet to find the reason for this unexplained uptick in sales,” said a press release by Kristine Belson, President of Sony Pictures Animation. “I’ve seen some weird spikes in my time, but this one takes the cake. I’ve spoken to people across the entertainment industry and no one can seemingly pin down why this spike is happening to a 2006 kids movie. Online all I can gleam is that people seem interested in the scene where Shaw, the hunter, purposely swerves off the road and hits Elliot the deer with his truck in a flashback just after he said Elliot ran in front of his truck. But I can’t seem to make a connection as to why this has caused people to buy the film in droves,” said Dade Hayes, business editor at lesser publication Deadline. At press time, experts have begun examining what other events may have happened on June 5th to cause the spike, from politics to potentially even video game releases.